With regards to the difference between branding and web-design, it's fairly clear cut in my eyes. They should have been the ones guiding you and helping you und

With regards to the difference between branding and web-design, it's fairly clear cut in my eyes. They should have been the ones guiding you and helping you understand that boundary as design professionals. Defining your brand identity and guidelines should have been their first priority, given what you asked of them, long before any development work. I'm no expert myself, so take it with a grain of salt but I've been learning a lot about branding for my own company[0]. It's pretty much the same process everywhere, if you're interested in learning more and seeing how a project typically goes I'd recommend watching The Futur's "Building a Brand" on youtube[1], it's a great series and gives a good bird's eye view of the process. (It depicts a large project, but from what I've seen small projects follow the same process with less polish and back-and-forth.) [0]: https://news.ycombinator.com/item?id=32064809 https://news.ycombinator.com/item?id=32064809 [1]: https://www.youtube.com/watch?v=mxgOY2Ms-YI https://www.youtube.com/watch?v=mxgOY2Ms-YI