3 ms·
Let's not get into ideals, but: The different stakeholders in the website should agree on it, rather than just one of them deciding - as marketing is just one o
by einpoklum 4y ago
Let's not get into ideals, but: The different stakeholders in the website should agree on it, rather than just one of them deciding - as marketing is just one of a website's purposes; it's not merely a marketing tool.
- awad 4y agoPerhaps it's my own bias but through the lens of founding and running a SaaS business, but the website often just IS marketing, while the core offering(s) are hosted somewhere else and have their own team/owners/stakeholders. It's certainly different if your product is a physical good or service, but I'm reading the GP's comment as 'tech startup = software company'.