5 ms·
Ideally, who should decide what the public face of the company should be if not for marketing?
by awad 4y ago
Ideally, who should decide what the public face of the company should be if not for marketing?
- einpoklum 4y agoLet's not get into ideals, but: The different stakeholders in the website should agree on it, rather than just one of them deciding - as marketing is just one of a website's purposes; it's not merely a marketing tool.
- awad 4y agoPerhaps it's my own bias but through the lens of founding and running a SaaS business, but the website often just IS marketing, while the core offering(s) are hosted somewhere else and have their own team/owners/stakeholders. It's certainly different if your product is a physical good or service, but I'm reading the GP's comment as 'tech startup = software company'.
- s17n 4y agoFounder / CEO. A lot of people will respond "no the founder needs to back off and let the marketing team do its job" but on a decision to allocate 50% of the annual marketing budget, the CEO should be involved.
- awad 4y agoI suppose it depends on the expertise of the the founder or CEO in question. On balance, something that takes 50% of budget absolutely should involve oversight greater than a single team or executive, but I'm not sure to what level without knowing more about the team dynamics at play. There are plenty of engineer founder types who have all sorts of opinions on how infrastructure spend should be divvied up...they're probably on average more well informed there than they might be on the value of good consistent branding and website. On the flip side, a sales-heavy type might have strong opinions on how much engineering is spending on keeping the ship afloat, but that doesn't necessarily make them right. Of course it's possible to be conversant within multiple modalities, so I am just talking to the average here.
- lifeisstillgood 4y agoBezos famously had iron grip on the Amazon home page - I guess it worked for them. So yes I agree