What you are describing has absolutely nothing to do with loyalty to any one or any thing. You are confusing a lot of different concepts, like pride, emotional

What you are describing has absolutely nothing to do with loyalty to any one or any thing. You are confusing a lot of different concepts, like pride, emotional investment, and personal loyalty with "loyalty" to a company. They are unrelated. Ironically, this is precisely what those who seek to instill a misplaced sense of "loyalty" to a corporation want.