It's great that you're caring about the things that you do, but what's a corporation's primary goal? increase shareholder equity Especially, I would think, in

It's great that you're caring about the things that you do, but what's a corporation's primary goal? increase shareholder equity Especially, I would think, in companies that received millions of dollars of investment from outside sources (VCs). (In exchange for amounts of control by those same investors) Pride of creation is one thing, but I would caution you against using this as a blinder: the corporation is not (and can not legally be) loyal to you. [Edit: unless you provide more shareholder equity then the next person... and then only until the person who increases shareholder equity more than you comes along]