We all edit ourselves and present various versions, but hopefully the personas we create have an integrity beyond an intention to 'brand' ourselves in simple ma

We all edit ourselves and present various versions, but hopefully the personas we create have an integrity beyond an intention to 'brand' ourselves in simple marketing scheme. I like the way you phrased that: 'consistent self'. It's true we have lots of 'selves,' but hopefully we work to integrate those and connect them to some truth about us that's more than simply 'build a following.' The idea of a persona as a 'brand', it seems to me reduces too quickly to commericalism or ego or both.