You pretty much nailed it. Also can’t really hire a US based agency with US salaries and expect a rebrand to be cheap. OP also went though a ton of design round

You pretty much nailed it. Also can’t really hire a US based agency with US salaries and expect a rebrand to be cheap. OP also went though a ton of design rounds which is just throwing money away. It should have been capped in the contract to something much lower, like one or two designs.