I don't know where you got the idea that this agency has any experience in design conversions or building funnels, but I won't dismiss your comment entirely. F

I don't know where you got the idea that this agency has any experience in design conversions or building funnels, but I won't dismiss your comment entirely. From a design standpoint, my biggest gripe is with the first two sections on the landing page design. I mean, it quite literally looks like either the site is reselling (drop-shipping) or it's a knockoff scam. At no point did I get the impression of "brand identity" or "this product looks trustworthy". Which means that the primarily source of sales for this product is word of mouth (reputation), and to be fair I wouldn't be surprised if this agency just realized that themselves and exploited the whole idea. If reputation is how you get sales, then why give a shit about building a brandable design. A design that actually converts and is possible to measure in long-term.