4 ms·

I'll second this; the new design both lacks strongly differentiating features from countless other tech companies, and lacks strong objects to focus my attentio

I'll second this; the new design both lacks strongly differentiating features from countless other tech companies, and lacks strong objects to focus my attention on. Having a picture of the product was both endearing and reassuring. The new site could just be another rebrand for a reseller of cheap Chinese schlock.

quikacct 4y ago
That was my immediate impression as well: no differentiation. The new site does look modern and it inspires more confidence, but the old brand had a clear personality that should’ve been preserved in the spruce-up.