4 ms·

did you do anything other than redesign the website that could explain the influx of more sales? Like any campaigns, newsletters, ad buys etc? How do you know

• _fat_santa 4y ago
  When I was working on a website for my stepdad, I had to keep re-iterating to him that he should monitor metrics before going off with any re-design. Often he would call wondering if something could be re-designed, something I taught him is that unless it's going to help bring customers and money in the door, it's not worth it. I get tons of "customers" like this. They want a website that is a reflection of their business. I always tell them the same thing, base your decisions about redesigns in the numbers, let the metrics tell you when it's time to redesign to increase engagement/click through/etc.