> The model is needed, the researchers said, because most platforms have heaps of behavioral data – clicks, shares and session lengths – that primarily reflect

> The model is needed, the researchers said, because most platforms have heaps of behavioral data – clicks, shares and session lengths – that primarily reflect system 1 choices. Gathering information on system 2 choices, such as through user satisfaction surveys, is much more difficult. Maybe, because platforms have heaps of behavioral data on system1 IS the problem.