As an iPhone user this is my primary concern. The idea of this is great in theory. But since when have third party companies ever acted for the benefit of the

As an iPhone user this is my primary concern. The idea of this is great in theory. But since when have third party companies ever acted for the benefit of the user. This is one of those cases where I felt like Apple benefiting also benefited me as a user. Epic is a fantastic example that went to great lengths to not use the App Store for Fortnite. I worry that allowing this will make it so more developers use third party billing (and dark patterns for canceling), third party app stores that may do shady things, or just distributing packages directly. Sure you can make the argument that I can just not download those apps, but once a company realizes they can abuse their customers by not needing to conform to the rules that Apple sets. Why would continue to be on the App Store? I am watching this very carefully, but I worry that as a consumer I will loose one of the key reasons I use an iPhone.