There was never really one "push" on this, there were half a dozen different, often mutually exclusive pushes. Lots of people wanted more regulation, then it b

There was never really one "push" on this, there were half a dozen different, often mutually exclusive pushes. Lots of people wanted more regulation, then it became clear some wanted more censorship and some less, some just wanted advertising to be cheaper etc. Also it was never clear to me that any of the demands were likely to be viable in a world where views are worth 1e-4 pence each or compatible with the US Constitution.