More confusion though: The advantage over other materials is that our material is from 10 to 100 times more absorbent There's some snake oil there. If their ma

More confusion though: The advantage over other materials is that our material is from 10 to 100 times more absorbent There's some snake oil there. If their material absorbs 99%, that would mean that other materials would only absorb 1-10%, which is not true. They even say in the article that black paint absorbs 90%. What they probably mean is that their material reflects 10-100 times less light. Ie, something 90% absorbent is 10% reflective, and their material is 0.1-1% reflective....