When AOL was Q-Link, we did something similar; all of our newsletters were written by "Jenny Crocker" (Betty's daughter, we decided). It was convenient to have

When AOL was Q-Link, we did something similar; all of our newsletters were written by "Jenny Crocker" (Betty's daughter, we decided). It was convenient to have a representative character that always spoke in a consistent voice, yet could be staffed by multiple people. At first we were coy about whether she was real, but it eventually became an in-joke among the entire user base. Ronald McDonald isn't just one clown, either.