A couple notes. Analytics and content moderation are possible right now through the REST API - we have developers using the API for both of those in fact. http

A couple notes. Analytics and content moderation are possible right now through the REST API - we have developers using the API for both of those in fact. https://www.parse.com/docs/rest https://www.parse.com/docs/rest You can also moderate content manually through the data browser. As far as scalability goes, our team has a lot of experience designing web-scale products. We're designing Parse from the ground up to scale. If anyone has an application that they're concerned how Parse can handle the load, we're glad to chat about it - just drop us a line at feedback@parse.com.