Reach is no different, bots and humans are able to post to social media, and cost is probably no different at the moment either since AI isn't perfect, some hum

Reach is no different, bots and humans are able to post to social media, and cost is probably no different at the moment either since AI isn't perfect, some human interaction is probably needed to make it believable, and because of that, scale is the same too. I think we're approaching all of those things but it's probably still quite some time away until a machine can be trusted to manipulate the public on its own.