Activism is a side effect. Newspapers compete for clicks and eyeballs, so they need massive amounts of content. And who could be the cheapest producer of conten

Activism is a side effect. Newspapers compete for clicks and eyeballs, so they need massive amounts of content. And who could be the cheapest producer of content without any ambition of owning it? A person with religious belief in self-righteousness, who's doing it not for raising their own blog's ad revenue, but for pushing something they believe in onto the masses. Now get 2 competing camps of such people, weaponize them against each other by providing outreach, and enjoy your ad revenue growing like a hockey stick (*). * - Until the moment when the self-righteous mob declares you the next enemy of the people and raids your grain silos because they have been flinging shit at each other throughout the planting season.