Back in the early 90s, I worked for a very small (12-ish people) technical graphics software company. The CEO and lead coder would help with tech support calls

Back in the early 90s, I worked for a very small (12-ish people) technical graphics software company. The CEO and lead coder would help with tech support calls when we were slammed, but he would use a pseudonym to make it appear that we were a larger, more established company than we were. I think that it may have been a more appropriate facade then, but there are quite a few precedents for very small companies providing stellar service and support now so customers should be a little less anxious about buying boutique software.