I believe most concepts, like UX, can be broken down into multiple pieces, each of which can be described on a spectrum. On the right side, we may find: * c

I believe most concepts, like UX, can be broken down into multiple pieces, each of which can be described on a spectrum. On the right side, we may find: * consistency * metaphorical * discoverability * ease of access * attention to detail On the left side, we'd find the opposite. Where to be on the spectrum depends on context. For example, a sales page need not be as concerned with consistency as an application. Being conscious of the existence of these concepts is key. Example: what does '...' mean in many applications? If you don't know, did you subconsciously? And don't forget, design is partially subjective, however, a decision may be objectively inconsistent, un-metaphorical, etc.