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"Go Daddy surprisingly aired the most ads that got poor ratings." Surprisingly? I'm all for watching hot chicks bounce around in skimpy outfits, but that can'
by jonnathanson 15y ago
"Go Daddy surprisingly aired the most ads that got poor ratings."
Surprisingly?
I'm all for watching hot chicks bounce around in skimpy outfits, but that can't be the beginning and ending of a conversation about a brand or a service (unless that brand is in the T&A industry). GoDaddy's ads basically communicate "We're sketchy and lowbrow." And, typically speaking, I want neither of those things in a domain registry service.
Conversely, what Google does really well is demonstrate its product -- and the benefits of that product -- in a very simple, human, touching way with big emotional impact. Google is getting you to understand and love its brand at the same time. The ads are really well done.
- luriel 15y ago> GoDaddy's ads basically communicate "We're sketchy and lowbrow." And, typically speaking, I want neither of those things in a domain registry service. Exactly! The popularity of such extremely sketchy registrars is disturbing, of course most registrars are more or less sketchy, but there almost seems to be correlation between popularity and sketchiness in this field, and I can't figure out why.
- ma2rten 15y agoI think most people don't really care who registers their domain for them. They just use the first one that comes to their mind.
- derefr 15y ago> there almost seems to be correlation between popularity and sketchiness in this field, and I can't figure out why Domains are a commodity; people want them cheap. Expensive things signal high status—so, conversely, low-status things signal cheapness.