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> Possibly. The other possibility is it will make it impossible to buy an iPhone in Europe. I doubt Apple will be willing to forego sales in the world's third
by M2Ys4U 4y ago
> Possibly. The other possibility is it will make it impossible to buy an iPhone in Europe.
I doubt Apple will be willing to forego sales in the world's third largest economy, tbh.
- shadowgovt 4y agoIt's not about absolute value; it's about relative value. if not making the change costs them the whole market (about 25% of their revenue) and making the change adds 30% to engineering overhead or adds 30% costs due to secondary effects (such as market-share loss to Android because Apple's performance moat suffers), it might not be worth it. To be clear: I think this is the right kind of hardball for EU to play. The stakes are high, but most outcomes are a net win for the EU. It seems like strategically good law.
- refurb 4y agoExactly. If 30% of your business wants a change that means a 40% drop to all your business the smart move is to drop the customer that is 30%.