3 ms·
Reminded me of this slightly different take on culture/race specific marketing, and yes cigarettes are currently seen as 'worse' than alcohol now but in the 192
by helsinkiandrew 4y ago
Reminded me of this slightly different take on culture/race specific marketing, and yes cigarettes are currently seen as 'worse' than alcohol now but in the 1920s the view would have been reversed.
"Cognac 101: The Beloved Brandy of Black Culture".
https://www.cuisinenoirmag.com/cognac-brandy-of-black-culture/ https://www.cuisinenoirmag.com/cognac-brandy-of-black-cultur...
> The story of cognac’s penetration into our culture is unique and it continues to serve as a benchmark for brands to learn how to engage with us authentically and with intention.
- lolbutno 4y agoCentury-old French cognac brands are absolutely thrilled that African-American gentlemen and rap artists have decided to take a liking to their product.
- rsynnott 4y agoWell, as the article clearly states, Hennessy, the largest and one of the oldest manufacturers, put considerable marketing effort into that, so, yes, they're probably fairly satisfied with it. I'm not sure what your point is, here.