I remember setting up a website back in the 90s for a construction equipment company. They had no way of easily tracking leads from the website versus people w

I remember setting up a website back in the 90s for a construction equipment company. They had no way of easily tracking leads from the website versus people who just saw them in the yellow pages or something. So, their solution was to have a fake salesman's name on the website. People would call and ask for him, and the caller would be told he was out of the office and someone else would be happy to help out. Meanwhile they'd know right off the bat how that customer got their number.