I don't know that we can infer that from this. They refer to a pre-existing (but here unstated) rationale for wanting to be in the camera market, which could in

I don't know that we can infer that from this. They refer to a pre-existing (but here unstated) rationale for wanting to be in the camera market, which could include that it fits with some broader data strategy. I'm not saying that's true per se, but just that I don't think this really goes into much interesting detail about why they wanted to enter this market.