“One reason our premium business is down is… when someone can buy Netflix for $7.99, do they really want to pay $14.99 for HBO? And so when people look at their

“One reason our premium business is down is… when someone can buy Netflix for $7.99, do they really want to pay $14.99 for HBO? And so when people look at their pocketbooks, obviously, every time somebody subscribes to Netflix, it’s probably 1/2 of a customer that our industry loses from a premium perspective,” Ergen said. Those aren't even competing services. Every time someone signs up for cable, they ask themselves, "Do I want to pay $14.99 for HBO?" It's an add-on for cable, and it'd be an add-on for online viewing, too. IF they offered it, that is. If they don't offer it, it's not the viewers' fault for not choosing it.