> wait till they eventually come to their senses and offer it for $19 If they eventually offer it for $19, it could be they’ve come to their senses. Another po

> wait till they eventually come to their senses and offer it for $19 If they eventually offer it for $19, it could be they’ve come to their senses. Another possibility is that it’s good old-fashioned price discrimination: You offer it for $49, and sell as many as you can to those who can afford it. When $49 sales dry up, drop the price and now a whole new group of customers—like you—buy it. If you had offered it at $19 to begin with, you’d have left money on the table from all the people who would have paid $49 but got it for $19.