Even McDonalds had "whales" (yes I know that sounds horrible in context). In the 80's, they were very aware of customers who frequented the restaurants 2-3x a w

Even McDonalds had "whales" (yes I know that sounds horrible in context). In the 80's, they were very aware of customers who frequented the restaurants 2-3x a week. Of course, they didn't call them whales, instead using "Super Heavy Users," as if that's less offensive.