"It has become QVC 2.0. About four years ago, I postulated as much. I was hopeful that, with the launch of IGTV (remember that), Instagram could become an excel

"It has become QVC 2.0. About four years ago, I postulated as much. I was hopeful that, with the launch of IGTV (remember that), Instagram could become an excellent way for brands to tell their stories. — much like QVC did in its early days." I would have never compared the two but it's so true when I think about it. This just shows my age haha.