The thing is, that companies tend to irrationally chase money, damn the consequences. I used to work for eHarmony and despite consistent user complaints, they c

The thing is, that companies tend to irrationally chase money, damn the consequences. I used to work for eHarmony and despite consistent user complaints, they continued to run ads for paying users because they made money from that. They didn’t care about the reputation hit or the quality of the experience, just the revenue that the ads generated. I don’t think that eHarmony was particularly unique in that respect. Everything gets A/B tested to maximize revenue and that’s all anyone seems to care about.