I guessed it was because you needed to essentially be a studio to produce Quibis and you could create a TikTok from the app. And yep. That's a large part of it.

I guessed it was because you needed to essentially be a studio to produce Quibis and you could create a TikTok from the app. And yep. That's a large part of it. If you want to succeed socially, you have to allow the masses to be generators of content. YouTube and Twitch were grown along these principles. Now they're more on the produced side of things, but in the early days, it was grab a camera and go. And you can still get a lot of mileage out of that setup on those platforms.