Also didn't TikTok have some kind of creator's fund while Vine had "monetize somewhere else," which led to an exodus of serious creatives? In any case, it seem

Also didn't TikTok have some kind of creator's fund while Vine had "monetize somewhere else," which led to an exodus of serious creatives? In any case, it seems weird that they completely gave up, and even weirder that they Twitter didn't start chasing once TikTok figured out the formula in this space. Network effects are a thing, but with the prospect of a TikTok ban flying around and general unhappiness around aspects of its algorithm, it feels like there is room for a challenger with the strategy of "wait for TikTok to stumble."