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Startup life has ruined me, so I'll never be able to believe such an origin story anymore and always assume it's something that PR/marketing has made up.

• jagger27 4y ago
  The most believable part of the story is that the exec didn’t know Volkwagen Group had the rights to the name. The company is absolutely gargantuan. It’s a great move. Of the main VW brands I can’t think of one that I would associate with rugged vehicles. SUVs, sure, but not pickup trucks.
  • rasz 4y ago
    what about kubelwagen and schwimmwagen? too soon? :)
    • jagger27 4y ago
      The VW Type 2 had a few pickup/flatbed models too. :P
      • EricE 4y ago
        Ah, the type 2 - the genesis of the chicken tax: https://en.wikipedia.org/wiki/Chicken_tax https://en.wikipedia.org/wiki/Chicken_tax Which is still screwing up the mini truck market in the US to this day :(