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Vine didn’t license music the way TikTok did IIRC. That gave TikTok a core use case tapping into kareoke-culture while Vine struggled to find a mainstream audie
by mattnewton 4y ago
Vine didn’t license music the way TikTok did IIRC. That gave TikTok a core use case tapping into kareoke-culture while Vine struggled to find a mainstream audience. Vine also had a slightly-shorter format with less creator tools, and altogether this meant the platform was much more constrained I think.
Also, from the outside at least, it felt like twitter just gave up with Vine (and periscope) after a single attempt at monetization. I suspect some of the other difference was the huge bankroll for user acquisition that TikTok had and the resulting patience around monetization? But I don’t know if that is true.
- beauzero 4y agoStill bummed about not being able to watch storm chasers on Periscope anymore. It was a great format specifically for that...that and the guy that fed raccoons dog food on his back porch at night. Youtube just isn't quite as easy to find all the storm chaser feeds during a hurricane.
- jjoonathan 4y agoAlso didn't TikTok have some kind of creator's fund while Vine had "monetize somewhere else," which led to an exodus of serious creatives? In any case, it seems weird that they completely gave up, and even weirder that they Twitter didn't start chasing once TikTok figured out the formula in this space. Network effects are a thing, but with the prospect of a TikTok ban flying around and general unhappiness around aspects of its algorithm, it feels like there is room for a challenger with the strategy of "wait for TikTok to stumble."
- idiotsecant 4y agoIs Tiktok even conventionally profitable? I wonder whether a significant portion of it's resources might be provided by state actors to support it's less 'conventional' uses.
- kevinventullo 4y agoThis is a fascinating question for me, because the ads are well-marked and easily skipped.