If this is a trick then you could arguably put pretty much any marketing into the same category. Looks nice? Cheaper than competition? Has newsletter? Great SEO

If this is a trick then you could arguably put pretty much any marketing into the same category. Looks nice? Cheaper than competition? Has newsletter? Great SEO? Really well authored content? Lovely video? Are these all "tricks" too? Because at some level, yes, you're being manipulated by pretty much anything that triggers desire. Seems entirely legitimate to me that people can choose whatever tools they want to sell the thing they've spent loads of time working on. And in the same way it's also entirely legitimate for you and others to simply choose not to buy.