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The notion of a sale for software and especially the countdown timer is a deliberate trick designed to separate people from their money. Just because many busin

The notion of a sale for software and especially the countdown timer is a deliberate trick designed to separate people from their money. Just because many businesses engage in these kinds of dishonest tactics doesn't mean that people will just accept them. People don't like being tricked - it's a very legitimate criticism.

weird-eye-issue 4y ago
It's not a trick. It's a sale. Have you never seen anything go on sale before?
- bluelightning2k 4y ago
  An analogy to help explain: You see someone dressed as a hotdog holding a giant promotional "50 OFF, TODAY ONLY!!!" sign outside a restaurant. Is that restaurant somewhere you'd consider taking a client for fine-dining?
  - dmje 4y ago
    Yes. [Edit] - no, obviously not "for fine dining", but jeez, the guy is asking $49, not $4900! Who said anything about fine dining...?!
  - isochronous 4y ago
    No, but I might just dip in there for lunch. Why does it have to be taking a client out for fine dining?
  - weird-eye-issue 4y ago
    I think you've got a lot to learn about sales, marketing, and business in general
bluelightning2k 4y ago
Very well said! Developers are also a very marketing-averse group. Tbh my guess is the founder of this product never got feedback from devs before doing that landing page. The tool could be superb. Kind of doesn't matter. Pattern recognition kicks in. Maybe they built a great product. If that's so they camouflage its value by making it look like some ebook with a scarcity timer.
dmje 4y ago
If this is a trick then you could arguably put pretty much any marketing into the same category. Looks nice? Cheaper than competition? Has newsletter? Great SEO? Really well authored content? Lovely video? Are these all "tricks" too? Because at some level, yes, you're being manipulated by pretty much anything that triggers desire. Seems entirely legitimate to me that people can choose whatever tools they want to sell the thing they've spent loads of time working on. And in the same way it's also entirely legitimate for you and others to simply choose not to buy.
- bluelightning2k 4y ago
  The point isn't that this is "immoral". The advice is simply that it's self-sabotaging to choose the design language of low-value infomercial type websites.
  - dmje 4y ago
    He seems to be doing ok. Quotes from Brad Frost. Revenues of ~$700k. I'm not sure that much sabotage going on, tbh ;-)

weird-eye-issue 4y ago

It's not a trick. It's a sale. Have you never seen anything go on sale before?

bluelightning2k 4y ago
An analogy to help explain: You see someone dressed as a hotdog holding a giant promotional "50 OFF, TODAY ONLY!!!" sign outside a restaurant. Is that restaurant somewhere you'd consider taking a client for fine-dining?
- dmje 4y ago
  Yes. [Edit] - no, obviously not "for fine dining", but jeez, the guy is asking $49, not $4900! Who said anything about fine dining...?!
- isochronous 4y ago
  No, but I might just dip in there for lunch. Why does it have to be taking a client out for fine dining?
- weird-eye-issue 4y ago
  I think you've got a lot to learn about sales, marketing, and business in general

bluelightning2k 4y ago

Very well said! Developers are also a very marketing-averse group. Tbh my guess is the founder of this product never got feedback from devs before doing that landing page. The tool could be superb. Kind of doesn't matter. Pattern recognition kicks in. Maybe they built a great product. If that's so they camouflage its value by making it look like some ebook with a scarcity timer.

dmje 4y ago

If this is a trick then you could arguably put pretty much any marketing into the same category. Looks nice? Cheaper than competition? Has newsletter? Great SEO? Really well authored content? Lovely video? Are these all "tricks" too? Because at some level, yes, you're being manipulated by pretty much anything that triggers desire. Seems entirely legitimate to me that people can choose whatever tools they want to sell the thing they've spent loads of time working on. And in the same way it's also entirely legitimate for you and others to simply choose not to buy.

bluelightning2k 4y ago
The point isn't that this is "immoral". The advice is simply that it's self-sabotaging to choose the design language of low-value infomercial type websites.
- dmje 4y ago
  He seems to be doing ok. Quotes from Brad Frost. Revenues of ~$700k. I'm not sure that much sabotage going on, tbh ;-)