Scientists are likely to be assessed on the basis of their general credibility, not the standing of a single paper. Maintaining general credibility typically r

Scientists are likely to be assessed on the basis of their general credibility, not the standing of a single paper. Maintaining general credibility typically requires not overstating your claims, especially when dealing with sparse data. Publishing a single paper and then making money on promoting lifestyle changes based on your discovery is not science, and would be (I would say correctly) side-eyed by many scientists. The author’s credibility is now inexorably bound up with a single statement that has been reduced to marketing.