If could have been pushed down the chain. The media companies wanted to provide streaming so they talked with Microsoft. Microsoft realized it would be a valuab

If could have been pushed down the chain. The media companies wanted to provide streaming so they talked with Microsoft. Microsoft realized it would be a valuable feature for thier OS and if they resisted but Apple didn't they would lose market share as HD streaming wasn't available. Then they said the same to Intel. If you don't do it people will buy AMD chips for HD streaming. So basically it happened because users see the feature and don't realize how hostile it is until they actually try to access their media in an "unsupported" way. Of course if everyone else resisted streaming services would likely have launched anyways, but that is classic prisoners dilemma.