3 ms·

You are absolutely right, and media companies are the evilest of evil. But it's a little unclear why Intel felt it had to cave in. What would have happened if i

by bambax 4y ago

You are absolutely right, and media companies are the evilest of evil. But it's a little unclear why Intel felt it had to cave in. What would have happened if it had told Hollywood to go love itself somewhere? It's not like movie producers are remotely capable of making chips.

xmodem 4y ago
One possibility might be that Intel thought that if they did not do it voluntarily, they might ultimately be forced to by legislation.
Jolter 4y ago
It’s not like Intel have no competition. They probably figured that if they didn’t cooperate with the media industry, AMD or someone else would, and eat their lunch when suddenly Sony movies can only be played on AMD devices.
- Crosseye_Jack 4y ago
  I’m not hearing much noice over intels latest chips losing support for 4k Bly-ray disc playback (They dropped SGX which is needed for the DRM) https://www.whathifi.com/news/intel-discontinues-support-for-uhd-blu-ray-discs-in-its-newest-pc-chips https://www.whathifi.com/news/intel-discontinues-support-for...
  - Jolter 4y ago
    Yeah, I’m not saying they made the right call… If they have any business sense they will just open up the microcode after this.
  - formerly_proven 4y ago
    SGX is only dropped from consumer SKUs for product segmentation purposes.
    - Crosseye_Jack 4y ago
      Well Tbf to intel. The only people I know who use a bluray drive in a pc for 4K content, rip the content anyways bypassing DRM. The masses (in the pc watching moving via a Blu-ray drive space) have moved onto streaming anyways.
kevincox 4y ago
If could have been pushed down the chain. The media companies wanted to provide streaming so they talked with Microsoft. Microsoft realized it would be a valuable feature for thier OS and if they resisted but Apple didn't they would lose market share as HD streaming wasn't available. Then they said the same to Intel. If you don't do it people will buy AMD chips for HD streaming. So basically it happened because users see the feature and don't realize how hostile it is until they actually try to access their media in an "unsupported" way. Of course if everyone else resisted streaming services would likely have launched anyways, but that is classic prisoners dilemma.
formerly_proven 4y ago
wdym cave in, it's not like Intel integrated technologies pushed on them. Intel developed HDCP and co-developed AACS (the Blu-ray encryption scheme). I dunno how much they had their hand in AACS 2, but considering it's literally built on SGX I'm going to claim without evidence that Intel played a significant role in creating AACS 2.
mindslight 4y ago
> What would have happened if it had told Hollywood to go love itself somewhere? Intel's executives would show up to play golf, and find out that nobody wanted to play with them. They might even be no longer welcome at the country club. Power structures coalesce, because powerful people identify with each others' authoritarian desires.
intelVISA 4y ago
"Most people, I think, don't even know what a rootkit is, so why should they care about it?" - Sony BMG

by bambax 4y ago

xmodem 4y ago

One possibility might be that Intel thought that if they did not do it voluntarily, they might ultimately be forced to by legislation.

Jolter 4y ago

It’s not like Intel have no competition. They probably figured that if they didn’t cooperate with the media industry, AMD or someone else would, and eat their lunch when suddenly Sony movies can only be played on AMD devices.

Crosseye_Jack 4y ago
I’m not hearing much noice over intels latest chips losing support for 4k Bly-ray disc playback (They dropped SGX which is needed for the DRM) https://www.whathifi.com/news/intel-discontinues-support-for-uhd-blu-ray-discs-in-its-newest-pc-chips https://www.whathifi.com/news/intel-discontinues-support-for...
- Jolter 4y ago
  Yeah, I’m not saying they made the right call… If they have any business sense they will just open up the microcode after this.
- formerly_proven 4y ago
  SGX is only dropped from consumer SKUs for product segmentation purposes.
  - Crosseye_Jack 4y ago
    Well Tbf to intel. The only people I know who use a bluray drive in a pc for 4K content, rip the content anyways bypassing DRM. The masses (in the pc watching moving via a Blu-ray drive space) have moved onto streaming anyways.

kevincox 4y ago

If could have been pushed down the chain. The media companies wanted to provide streaming so they talked with Microsoft. Microsoft realized it would be a valuable feature for thier OS and if they resisted but Apple didn't they would lose market share as HD streaming wasn't available. Then they said the same to Intel. If you don't do it people will buy AMD chips for HD streaming. So basically it happened because users see the feature and don't realize how hostile it is until they actually try to access their media in an "unsupported" way. Of course if everyone else resisted streaming services would likely have launched anyways, but that is classic prisoners dilemma.

formerly_proven 4y ago

wdym cave in, it's not like Intel integrated technologies pushed on them. Intel developed HDCP and co-developed AACS (the Blu-ray encryption scheme). I dunno how much they had their hand in AACS 2, but considering it's literally built on SGX I'm going to claim without evidence that Intel played a significant role in creating AACS 2.

mindslight 4y ago

> What would have happened if it had told Hollywood to go love itself somewhere? Intel's executives would show up to play golf, and find out that nobody wanted to play with them. They might even be no longer welcome at the country club. Power structures coalesce, because powerful people identify with each others' authoritarian desires.

intelVISA 4y ago

"Most people, I think, don't even know what a rootkit is, so why should they care about it?" - Sony BMG