It means you can't just extract some fungible value for the trial period and move on easily. A project management system is sticky, for example, because you ca

It means you can't just extract some fungible value for the trial period and move on easily. A project management system is sticky, for example, because you can't easily take all your data out of it and put it into a different project management system that has different features. A cold outreach SaaS isn't very sticky, because you can spam people for the trial period and then move on to the next cold outreach SaaS.