The problem is trying to monetize something new and unproven by claiming some kind of significant virtue. Charging money to provide value under conditions wher

The problem is trying to monetize something new and unproven by claiming some kind of significant virtue. Charging money to provide value under conditions where it's a proven and known means to add value is not controversial. But merely virtue signaling on something you can't prove is a common tactic of con artists. See: Theranos, for example.