4 ms·
What's with the country list? Seems like a weird choice.
by foota 4y ago
What's with the country list? Seems like a weird choice.
- qbasic_forever 4y agoStart with a small market and expand from there. When I worked on online services for a FAANG we would regularly roll out new features to large markets to test before going global. Brazil was always a great option to get a lot of folks and good feedback.
- bsimpson 4y agoThey don't want to get it wrong and piss off a major market.
- gchamonlive 4y agoI wouldn't be so quick to explain the country list like that. Sometimes, companies choose to launch features at specific locations that serve as a good proxy for adoption in other areas. Where I live in Brazil, companies constantly launch different brands of products like sodas or snacks NOT because they don't want to disrupt other more demanding markets, but because my city has a very demanding market itself. If the product sticks here it is a good proxy that it will be successful everywhere else, because we are seen as hard to adopt new ideas. Go figure. I am not saying that this is the case here, only offering a different hypothesis. Maybe those countries offer the exact configuration of demographics, content consumption profile and account sharing habits that would make for a good proxy as to whether the new paid sharing features would work well elsewhere.
- bsimpson 4y agoI'm sure it's both. They're not going to run tests in a market they don't think is predictive of a broader population. Also, US-centric companies tend to be US-centric. (Netflix is based in Silicon Valley.) Running a test in a small Latin American economy feels less risky than somewhere like the US (or even Europe), where mistakes will be loudly noticed by personal social ties and the English-speaking media at large.
- spoonjim 4y agoThe Dominican Republic has much more cultural influence in the United States, than, say, Greece.
- propter_hoc 4y agoIt's possible that account sharing is a worse problem there than elsewhere.