If you don't click through, you don't get ads. The publisher makes no money from you browsing the content with a feed. Moreover, they can't quantify what you pa

If you don't click through, you don't get ads. The publisher makes no money from you browsing the content with a feed. Moreover, they can't quantify what you passed over before clicking something. These aren't things users care about, but it's what the publishers care about.