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Use Google Adword’s keyword tool to come up with keywords and write pages that speak to those topics. If you’re a productivity app, write a page for

Use Google Adword’s keyword tool to come up with keywords and write pages that speak to those topics. If you’re a productivity app, write a page for “increases productivity in Healthcare”, another for “increases productivity in Education”, “lowers cost in Healthcare”, and so on. Rather than automating it or having the CEO or head marketing guy write everything, you want to define a process such that a freelancer or team member can create content responsive to those keywords with a consistent level of quality. This is really cutting it close to violating the Google Webmaster Guidelines for quality and originality on each page.

melissamiranda 15y ago
The content should be high quality. This is why I mentioned the story of eHow and what a terrible thing it is, and why Patrick said "Your mission, should you choose to accept it, is to create content in a fashion that scales while simultaneously ensuring that the user experience of consuming your content remains good" He specifically told us not to create crap content.
- anjc 15y ago
  The amazingly high quality of your content will be irrelevant if the keyword density on your page is one that Google deems to be low quality. """If you’re a productivity app, write a page for “increases productivity in Healthcare”, another for “increases productivity in Education”, “lowers cost in Healthcare”, and so on.""" ^ That type of thing is pretty risky if it's one of your big strategies..
- RP_Joe 15y ago
  The problem is, what is high quality content? That is never defined. I talked to SEO who though he had a great writer because it flowed so well. But the articles were all fluff. We really should define what great content is, because I think there are many different ideas about this.

melissamiranda 15y ago

The content should be high quality. This is why I mentioned the story of eHow and what a terrible thing it is, and why Patrick said "Your mission, should you choose to accept it, is to create content in a fashion that scales while simultaneously ensuring that the user experience of consuming your content remains good" He specifically told us not to create crap content.

anjc 15y ago
The amazingly high quality of your content will be irrelevant if the keyword density on your page is one that Google deems to be low quality. """If you’re a productivity app, write a page for “increases productivity in Healthcare”, another for “increases productivity in Education”, “lowers cost in Healthcare”, and so on.""" ^ That type of thing is pretty risky if it's one of your big strategies..
RP_Joe 15y ago
The problem is, what is high quality content? That is never defined. I talked to SEO who though he had a great writer because it flowed so well. But the articles were all fluff. We really should define what great content is, because I think there are many different ideas about this.