> At the end of the day it's just sloppy as fuck. Exactly. Totally innocuous example that aptly illustrates the problem: My local station did a story with an

> At the end of the day it's just sloppy as fuck. Exactly. Totally innocuous example that aptly illustrates the problem: My local station did a story with an attached video about the cool new airplane CalFire got at a local base. At no point did they identify the aircraft by name, where it came from, why CalFire received it now, anything about its performance other than it carries 3,000 gallons of water & retardant, or even which airplane it was as they panned around the apron. If even a single editorial review is apparently too expensive, what's the point of paying attention in the first place?