What most people don't realize is that popular "creators" are not in the business of producing content. They are in fact marketers. Traditionally it has always

What most people don't realize is that popular "creators" are not in the business of producing content. They are in fact marketers. Traditionally it has always been that content producers and advertisers have largely been separate. Network space was limited, so ads were expensive and content sacred. Youtube has created this unique economy of providing access to millions of cheap marketers to advertisers. Watch a random video, and you're likely to find out halfway through that the entire video was a cover for a sponsor. Watch a series of videos, and you're very likely consuming ads one after another. Youtube is one gigantic 24x7 infomercials channel.