When you publish content on the internet and it has a relation to your online identity you are just saying: look how awesome I am. I uploaded a bubble sort in

When you publish content on the internet and it has a relation to your online identity you are just saying: look how awesome I am. I uploaded a bubble sort in prolog and a b-tree in Haskell ("I'm an enlightened far-reaching hipster hacker"). I quoted Allen Ginsberg on facebook. "Look at me I'm smart and read poetry". MySpace collapsed and Facebook's clean UI won because most people don't have that much identity.