Disclaimer: I used to work in the group that produced this video. You have to remember, that while the "wow" factor (to some folks) is the screens and form fac

Disclaimer: I used to work in the group that produced this video. You have to remember, that while the "wow" factor (to some folks) is the screens and form factors, this video is made by a group in Office - the things they're really researching and trying to demonstrate is the vision of how your personal information and your "work" information (i.e. your social circles, your coworkers, your job) interact with each other. How can context really be used effectively with productivity in an office setting? Context is this huge term here - device form factor, the people you're with, the things you're doing, where you're at; there is a ton of information available to apps / services now about who you are, what you're doing, etc - what are scenarios in which that information is actually combined and put to good use? They really should've made the Director's Commentary to go along with this, there's a lot of research and data behind this video along with the special effects.