You make a fair point. Some people do care about brands, and would like to interact with them. But I don't think this is the primary or even a very important p

You make a fair point. Some people do care about brands, and would like to interact with them. But I don't think this is the primary or even a very important part of social networking. My point was that TFA far overestimates their importance, going so far as to cite it as a deciding factor for G+'s success or failure.