I do not have a personal brand online, but I wish I already had it and I will hopefully put more effort towards attaining one in the future. I am determined to

I do not have a personal brand online, but I wish I already had it and I will hopefully put more effort towards attaining one in the future. I am determined to do this because it feels like the best way to protect myself from ageism in the future. To get known within a niche I am interested in would mean I would have a wider array of opportunities to choose from and would give me a leg up towards other candidates or among fellow contractors as I get older and face the possibility of ageism. That's what I tell myself anyway. It seems to me that in our industry eventually older developers who won't go into management are forced to go solo or to settle at a job they don't like or that doesn't utilize their full potential just because of its security. This seems like a trap that I am looking to proactively avoid and having a personal brand seems like a great tool to achieve that.